Edward Roy had a problem. Let me tell you his story so you can figure out what works when crap hits the fan, then find a solution to your problem. This will help you focus your attention on what you must do, what you ought to do, and what you really need to do to solve your problem…without losing your mind.
Warning: Don’t read this wile you’re eating… You’re welcome.
Edward Roy had problems with poop. He ran a lowly business —Jiff Johns of Pompano Beach, Florida. He had 500 portable toilets for rent. Band concerts, construction sites, church picnics, outdoor gatherings of any size could rent his pottys. But that wasn’t Ed’s problem.
When he started his business in 1982, lots of people in Florida needed a place to be alone when they were caught out in the open. Rentals were up. That was good and bad.
Now he had to figure out what to do with all the sewage…that was the problem.
Many an entrepreneur would have thrown his fists up in the air in exasperation and spent half his profit to have somebody haul off his product’s product. Not Ed. There had to be a better way.
In his search for a solution, he found a solar-heating process that turned sewage in to fertilizer. Then came a masterstroke of marketing. Instead of trying to sell technology directly to local Florida communities, his company expanded and began to operate three $3 million fertilizer plants itself.
With this new arrangement, the company would treat sewage for a fee and convert it into fertilizer, which was, in turn, sold for big hunk of profit. Roy literally turned his problem into a profit.
Gross eh? Not if you consider how Edward Roy turned the stench of his poop problem into a mountain of sweet smelling cash!
Life is difficult. Problems will plague you. But what if you refuse to let all that stuff get the best of you and churn your problem into your advantage like Roy did?
Here are 2 Questions will help you focus your attention on what you must do, what you ought to do, and what you really need to do to solve your problem:
1. Stop Thinking, “Can I?” and Start Thinking, “How Can I?”
At first glance, the questions Can I? and How can I? may appear to be very similar. But the reality is that they are worlds apart in terms of results.
Can I? is a question filled with hesitation and doubt. It’s a question that imposes limitations. If that is the question you regularly ask yourself, you’re undermining your efforts before you even begin. Stop!
How many people could have accomplished much in life but failed to try because they doubted and answered no to the question “Can I?”
When you ask yourself “How can I?” you give yourself a fighting chance to achieve something. The most common reason people don’t overcome the odds is that they don’t challenge themselves enough. They don’t test their limits. They don’t push their capacity enough. How can I? assumes there is a way. You just need to find it.
2. Stop Thinking One Door and Start Thinking many Doors
When it comes to growth, you don’t want to stake your future on one “door.” It may not open! It’s much better to consider many possibilities and look for multiple answers to all of your questions. Think in terms of options.
I made the mistake of thinking I would always speak and train people exclusively in the faith-based community. After serving as a pastor for over 23 years, I wanted to speak at churches and ministry conferences for the rest of my life. But my thinking was all wrong. My thinking was too small. Way too small.
When I stopped thinking one door and started thinking many doors, I found that there were many many more options available for me to add value to others by speaking and teaching all over the globe. By expanding my focus, I now not only speak at faith events and church venues, but too, I spend a lot of my time speaking, training, and coaching people in the business community focusing on leadership and personal growth. And I’m loving it!
As I have learned to think many doors and explore options, here is what I have learned that will help you too:
– There is more than one way to do something successfully.
– The odds of arriving anywhere increase with creativity and adaptability.
– Movement with intentionality creates possibilities.
– Failures and setbacks can be great tools for learning.
– Success is a result of continued action filled with continual adjustments.
The greatest challenge you will ever face is that of expanding your mind. But here’s the good news: If you can change your thinking, you can change your life. And yep, you can turn your poop problem into profits.
Oliver Wendell Holmes remarked, “Man’s mind, once stretched by a new idea, never regains its original dimensions.” If you want to churn your problems into solutions, ask yourself some different questions.
Name a problem you have______________________________.
Ask: How can I?
Then ask: What are my options?
If you need a butt-kicking presentation or training for your business, non-profit, or church, click here to learn about booking me as a speaker for your event, workshop, or retreat. I’d love to join you and your crew!